Who on your team is the most motivating? Who is the best speaker? This is the person to put on camera on behalf of your company. You don't have to have the CEO or a sales person reading the sales pitch, instead focus on the person who will do the best job of selling your firm or products.
Use video marketing to allow your customers to get to know you. You could, for instance, record a weekly video in which you talk about your projects and upcoming deals. Make your video marketing campaign interactive by reserving a segment of your weekly video to answer questions customers send you.
Put together some credits for your videos. You should give a title to your videos, list the names of the people who appear in your videos or who helped you and of course give some details about the products featured in the videos. Make sure you add a link to your main site and encourage viewers to visit it for more information.
Keep YouTube at the forefront of your mind. You should start all of your video marketing efforts on this site. You can have your videos somewhere for free. They are also the third most visited site online. It is the second largest search engine, and is by far the most popular place to view videos.
To supercharge your video marketing efforts consider running a video marketing campaign. With a video marketing campaign, you will offer daily videos that will be shared on your website as well as on video sites such as YouTube. Do not forget to share your videos with your customers using email and social media.
Depending on what you are selling, you might not even need to film a video. If you are hoping to get people to buy a computer software product or use an online website or service, screen capturing might be a better way to go. Just create a video of what you offer and what it does while you narrate why they want it.
You can always hire people to make your videos if it isn't your thing. Promote a contest where the winners receive gift certificates. Advise people that the video that wins will be utilized to help promote your project.
Video marketing is one of the most effective ways to get your message across to a large audience. Millions of viewers watch videos on the Internet each day and they are always interested in learning more about the organizations that provide them. They're waiting to see what you have to say. Use these tips and before you know it you'll have additional traffic and business.