The key to a successful marketing video is to be brief and make your point known. Most people don't have the attention span to sit there waiting to get what they're looking for. If the video needs to be longer, consider breaking it up into other videos for people to view later.
If you want to use YouTube for video sharing, use the editing tools that they have featured on their site. You can even add annotations on videos. This could be a great way to share a link, some additional information about the product you are demonstrating or even a coupon code.
Don't expect people to devote a lot of time to watching your videos. If you are demonstrating a certain product, feel free to use up to twenty minutes so you can show all its features. If you are simply talking to your audience to advertise a deal or keep them up to date, your video should not exceed ten minutes.
Ensure that you have optimized your videos. Your titles and video descriptions should vary considerably between different websites. These descriptions should include your primary keywords. You might also include contact information so that customers can reach you.
Spending a lot of money and time on a video does not mean it will yield better results. You should be more concerned with getting the best return on your investment. A simple video can do as well as a fancy one.
In the video you create, put in screenshots from your pages. This way, viewers can get a feel for your site. You can also use screenshots when you are making a tutorial. Just keep a copy of the screenshot on your computer and then paste it in when editing the video.
You need to get your viewers' attention right away. You need to get their attention in the first few seconds. This is where you should deliver a teaser or unique point of view to captivate them and make them want to watch the entire video.
Your content must be engaging. Make sure your videos are fun and entertaining while also giving your viewers important information. Putting it up on YouTube may get you more views, but your popularity will decline quickly if your video isn't interesting. People want interesting videos with valuable information, not boring commercials. A good video, along with good marketing, can mean great success.
All you have to do is just get a camera and start marketing. Don't fear trying new things. After a few meetings, you can start to establish which ideas work well and which aren't as effective. These tips can guide your strategy.