We all love Facebook, don’t we? We want to keep in touch with family, check up on old high school friends or even network for business purposes. The best use of Facebook for a company is to reach out to customers and those who might turn into customers as well. This article shows you how it’s done.

Update your Facebook page regularly. Do not hesitate to post a new update every morning if you find that your subscribers check Facebook at least once a day. If your subscribers are not likely to check Facebook very often, share a weekly update to avoid flooding them with too many updates.

Use custom tabs to make your page stand out. The tabs help you organize all of your information on your business Facebook page, which helps your visitors when on your page. For example, if a contest is going on you can have a tab there to get more information about it.

Do not let the excitement over your page die down. Commit yourself to updating at least a few times a week. If you do not, your followers are going to feel neglected and they probably will not follow you or your products as passionately. Once you set up a page, you have to be committed to its maintenance.

One way to help convert visitors into followers is by hiding some content from visitors. If your Facebook page has a hidden area that can only be seen by followers, you can motivate more visitors to convert to followers. But, only keep some parts of your page hidden, as hiding too much info will hurt SEO.

Share pictures on Facebook. Keep in mind that your subscribers check Facebook to see updates shared by their friends. If your subscribers have a lot of friends on Facebook, your updates might not be easy to notice. Getting their attention will be a lot easier if you share pictures rather than text updates.

Always integrate your Facebook page with your website. The look and feel of the Facebook pages needs to match your website and other social media accounts. If your website is primarily red with custom graphics, use the same graphics and colors on your Facebook page for a more authentic look.

If you are going to use Facebook in your marketing strategy, be aware getting started may be tricky. The first step is usually to add Facebook buttons and links on your site. This way your customers can easily flit from one medium to the other without you having to be too “in their face” with promotion. After they like your page, you can inform them of new updates.

Make your links more noticeable by adding an image. Facebook will display a preview of the link but sharing a picture related to the link you are sharing should make this update more visible. Choose your pictures carefully to make sure your audience will pay attention to the update you share.

Facebook makes both retaining loyal customers and converting leads to clients simple and efficient. That said, reading this article will give you the leg up on your competition. Just implement everything you’ve read and you’ll easily start boosting sales, increasing profits and truly reaching out to the largest audience you possible can.

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