If you’re serious about Facebook marketing, you need to be on top of the trends. Facebook is used by many people and should be taken advantage of. This article will show you all of the best practices you need to know.

If you’re having trouble gaining followers, you can offer a sweepstakes in return for their “Like”. Just place the sweepstakes in a tab on your company’s page and have them fill it out with their email address, specifying that only those who Like your page will be eligible for the contest.

Your Facebook page needs to contain information that your audience is not able to get anywhere else. If they feel like they are reading old content, it will not give them the incentive to return. Make sure that you offer exclusive content that is only available for people that have subscribed to your page.

When you want more people to Like your page, offer them something they can’t get unless they click that Like button. One easy way to do this is by running a contest which only those who Like your page can enter. You could also offer a free ebook in return for a Like.

If you are using Facebook to market your business, make sure that you completely fill in the “about” section. This is a great way to communicate what your business is about. It is also an excellent area to put in contact information, locations, phone numbers and other helpful information about your business.

Don’t forget about your existing audience. Businesses sometimes concentrate so hard on getting additional followers that they forget the loyal followers they already have. Your audience must feel respected. That leads to real engagement in your brand, so don’t forget about these champions of yours!

Use videos to make your Facebook page even more engaging. Facebook is a really visual social media platform. It’s much more visual than Twitter. Photos are great on Facebook, and videos can really be show stoppers. If you’ve got great videos to share, you can see your posts get a lot more likes!

Use a lot of bold colors on your facebook marketing page. The key is to grab the attention of anyone that happens upon your page without being so bold that you put them off. It is best to stay away from hot colors, however, as that can be very difficult to view on a computer.

Have followers recommend your page to their friends. Give them an incentive, for instance by offering a small discount to the subscribers who share one of your updates with their friends. Additionally, offering a coupon code once your subscribers share your information can help bolster sales.

Don’t let Facebook negativity bring your brand down. It’s tough facing negativity. The immediate response, if you follow through, is often defensiveness or negativity in return. That won’t help your Facebook marketing. You need to approach negativity with poise. Take the higher road and respond politely and meaningfully. Your fans will take notice.

Instead of overlooking what Facebook has to offer, consider some of the many benefits it can provide to your business. Since Facebook has such a diverse group of users, the marketing potential is truly unlimited. Apply what you’ve just learned, and enjoy the fruits of your labor.