Staying on top of trends and developments is essential for anyone who markets a business. So many people are on Facebook, which is why you need to use it for marketing purposes. Keep reading to learn more about how to advertise on Facebook in an effective way.

Make sure that you pay close attention to the amount of information you post on Facebook. If you only talk every once in a while, many users may become bored and look elsewhere for gratification. Posting too much is not a good thing either since many people will read it as desperation. Do your best to find the proper balance.

If you’re having trouble gaining followers, you can offer a sweepstakes in return for their “Like”. Just place the sweepstakes in a tab on your company’s page and have them fill it out with their email address, specifying that only those who Like your page will be eligible for the contest.

Create a custom tab for your Facebook page. You can use custom tabs as a welcome locale for all of your new Facebook visitors. It’s a great place to promote your current offerings, products, and services. Plus, it’ll give a little personality to your Facebook page which is always a plus.

Try having a contest to increase followers on your Facebook page. People love to have the chance to win something. If you offer incentives, like additional entries into the contest for sharing, then you will not only give your current followers something of value, but also increase your visibility when they share your contest.

Facebook is a content sharing medium. Facebook isn’t just for chitchat, it can also be a serious content platform. Treat it that way. Post real blog posts to promote your posts from other media channels to your Facebook page. Facebook will bring you a great deal of traffic if you do.

If you are using Facebook to market your business, make sure that you completely fill in the “about” section. This is a great way to communicate what your business is about. It is also an excellent area to put in contact information, locations, phone numbers and other helpful information about your business.

Facebook Offers allows you to promote contests or free giveaways to your customers. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.

If you’re working on building your fan base, consider using “Like Ads”. These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement.

Instead of believing that you will gain nothing from Facebook, consider the many possibilities opened to you. Facebook has the power to reach a huge audience, and it can catapult your brand to new heights. Keep these tips in mind to get the best results possible.