Are you making use of Facebook marketing for your business? If not, you have no way of reaching out to millions of people who could turn into customers. If you are using Facebook, it’s important that you are aware of solid methods of attracting customers and how to avoid the common pitfalls that can repel them. Keep reading in order to find out how to develop a good marketing strategy on Facebook.

Connect your Facebook page with others who are willing to help spread the word for you. If you want to get the ideal results from using Facebook, the key is to have an insane number of people that Like your page. If you have someone on your side, it can be easy to acheive this.

Use Facebook to share links to your site. You should try writing weekly articles or launching a video blog so you can create more content on a regular basis. Your audience will subscribe to your updates on Facebook if you create quality content. Make sure you mention your Facebook campaign in your articles or videos.

Do not hesitate to share links to other sites on Facebook. If you come across an article or a video your audience will be interested in, think about sharing it on Facebook. It is best to avoid sharing links to website you are in competition against or you could lose customers.

Make sure to respond to all comments and inquiries sent to your Facebook page. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. Share links to your site or FAQs page to help answer common questions.

Consider buying a Facebook advertisement. Your ad can be customized so that people in a specific age group or gender can see it. You are also able to keep the ad within a particular budget, spending however much you want. Also, there is not any long-running commitment involved. The ad can be paused, discontinued or deleted at any time.

Change the tab order on your Facebook business page. The tabs will be in vertical order on the left of the page to start with. Under your list of tabs is the “Edit” option. Use this to customize the order of the tabs outside of the Info and Wall tabs. This can help you create a better hierarchy of which tabs should be near the top or the bottom in order to have some stand out more than others.

Be careful of any images you post as ads, as only 20% of the image can be actual text. If you end up submitting an image which has more than 20% text, it will be rejected and you’ve wasted your time. Be creative and create an image which captures your audience’s attention.

Now that you have read this article you should be ready to create a Facebook page for your business. With the benefit of the information provided in this article, you should feel more confident about moving forward. There is always room to improve, even if you have some Facebook experience. Use the information you’ve learned to assist you.

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