In years past, social media sites such as Facebook and Twitter were primarily used as outlets to share family photos or talk about your day-to-day lives. Social media sites can still be used to do this. However, they can also be used to promote business and attract customers. Check out the following article to learn how to market any product or service using social media.

Create an open forum in which you allow customers to be part of your creative process. You will be surprised at how well your customer base can help you brainstorm an idea, create the “blueprint”, and lay out the best implementation of the idea. When you have this kind of input coming from your customers, it is safe to assume they will buy when launched.

Try offering deals exclusive to followers on your social media sites. Off them something that they cannot get from any other business. For instance, launch a contest via social media. If this is not an idea that would work for you, give them exclusive offers and coupons that are only available to fans and followers. You can also only include special announcements on any of your social media pages.

It is important that you fully understand the time, and effort that goes into running a social media marketing campaign. If you waste time and money chasing hot social trends, only to change course when something new comes along, your efforts will leave you with several dead ends. Get together a strategy that outlined your plan of attack and go forth accordingly.

Find out where your customers are getting their social fix. You can leave yourself twisting in the wind if you start a social media campaign that reaches none of your target audience. You need to know if your customer base will be reading blogs, are tweeters or perhaps, they Facebook often. Research is the key to maximizing your efforts.

Utilize RSS feeds. These all people to subscribe to your feed and have the posts go into their Google Reader account once your feeds are published. This makes your content accessible in an easy-to-access way for your customers. Make the button to subscribe easy to identify, so the whole process takes no effort on the part of those visiting your site.

Try using linking applications on Twitter to post to your other social media profiles at the same time. These linking applications are a huge time saver. When you post a message on Twitter, it will automatically post the same message on your Facebook, YouTube, and Google+ profiles, so you don’t have to sign into all of them to post the same content.

Reorganize your perception of social media tools. There are more uses for these sites than just playing games or posting something clever in 140 characters. Here, you can attract an entirely new set of people. You should have some good ideas about harnessing social media’s potential for your own use after taking a look at this article’s advice. Go online and enter a site that you enjoy, then put these tips to work for you.

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