Several articles on different topics are better than one long article on your website. A long page will not get you additional attention from a search engine. Also, viewers will likely read shorter articles.
Using keywords at a certain density is important when fitting your page to be optimized by search engines. To keep out of trouble, at least 80 percent of your page content should not be keywords.
Using Flash is not a good idea when you are optimizing a site for the search engines. This can cause errors in loading and slow the process down. To properly optimize a site for the search engines, the content must be crawlable and visible to the search engines.
A key to search engine optimization is to include a site map. Spiders use the site map to find out information regarding your website. If your site is particularly large, you may need multiple maps. You don't want more than 100 different links for each map.
Use a title tag that describes the page well so that search engines will comprehend your content. Use 60 characters of fewer because search engines typically will not display any more content than that. Words past the 60-character point also tend to matter less to search engines.
Include transcripts of any streaming media like audio or video on your site in order to help the search engines rank your content. When you provide transcripts, search engines understand your audio and video content and are able to add them to search results.
Be sure to research keywords. When creating your website, figure out what keywords you should focus on. If you take the time to do research and pay attention to your page stats, you will better understand what types of content people are looking for. These popular keywords are the ones you want to concentrate your optimization efforts on.
To keep out of spam filters of search engines, do not use duplicated content on your sites. This could happen by accident. Posting duplicate content can result in the search engines viewing your site as spammy.
Try entering the podcast world. A podcast can be either auditory or visual content that relates to your business and your customers. You can get a big boost from streaming content live as well. They are growing more and more popular among consumers, and the good news is all they require is a video camera or tape recorder. Having descriptions for your podcasts helps search engines find them.
Now you have the tips you need to master SEO. While you may have already known some of this information, we hope that you have, either reinforced your current knowledge or learned something new. Become successful by making use of these tips.