The most effective component of any Internet marketing plan is almost certainly the strategic use of SEO techniques. If your website ranks highly on search engine result pages, you can naturally expect to receive a lot of targeted traffic. Here are some suggestions for bringing more traffic to your site.

To increase your website or blog traffic, post it in one place (e.g. to your blog or site), then work your social networking sites to build visibility and backlinks to where your content is posted. Facebook, Twitter, Digg and other news feeds are great tools to use that will significantly raise the profile of your pages.

You can try making a robot. txt file that gets added into your own root directory. The search engines’ automatic crawlers check this file and ignore any files and directories listed there, speeding up their progress.

Site maps go a long way towards increasing your traffic. This results in the pages being linked together. An easy to use site will get more traffic.

If you would like to increase your search engine traffic through back links, make use of social media. Sites like Twitter, Tumblr and Facebook allow users to share your links on their own page with a simple click of a button. Many Twitter and Facebook pages have high page rankings, and being linked to from them can significantly increase the page rank of your own site.

Switch up your styles. You may think that the more often you “name-drop” keywords on your website, the more easily it will be found. While that is likely true, it is difficult to have a decent content flow, when you consistently insert the same words, repeatedly. Change it up to please your readers and vary your information.

Keep your website up to date and don’t neglect it. Visitors love fresh content. They won’t have a reason to come back to your site if there is nothing new to view. Try to stay relevant and update your site at least weekly. More visitor clicks equates to higher rankings and more visibility on search engines.

From the moment that you begin your efforts to create a more visible site, you are going to have to have web analytic software in place. If you have this sort of software, you can tell what things that you are doing are causing your site to get more traffic.

Attempting to optimize your search engine results will be an exercise in frustration if you pick keywords that are too general. Use specific keywords to restrict your competition and increase the effect of your optimization efforts. For example, it is much harder to raise your ranking on “auto sales” than “used luxury auto sales in Lexington KY.”

Because search engines are constantly changing their criteria, search engine optimization is an ongoing effort. As a result, you should always try to keep up with the latest news from the search engine optimization industry in order to ensure that your website retains its high ranking.

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