You need to interact with your customers so that you are in touch with them. Make sure you notice when people make posts on your page. A lot of businesses that are successful have learned some ideas on marketing from everyday people. Your current fans are the reason for your success so don't ignore what they have to say.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Encourage people to "like" your Facebook page, and offer discounts or prizes in exchange. Just be sure you actually follow through or your business will not be trusted.
You may want to try Facebook ads. Typical postings are great, but there's a limit to how far they can reach. To attain more reach into your market, you should try purchasing Facebook ads. They are inexpensive and can pack quite a marketing punch.
Answer questions and comments quickly. Show that you appreciate their questions and comments, and give helpful responses. If applicable, send a link to a pertinent article on your site.
Carefully chose your updates. People don't want to be flooded with sales jargon or spam. They want to read something interesting or that entertains them. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.
If you receive a "like" from someone, give them a special offer. You can garner lots of attention via "likes." You may want to offer a free giveaway to those who like your page. It is something that you can give to everyone or offer a sweepstakes. The more benefit they receive, the quicker they will click that button.
One of the most difficult issues new Facebook marketers face is that initial push to get off the ground. Incorporate a Facebook button onto your page. This will give people a simple way to connect with your company and it is not very intrusive. When someone starts following you on Facebook, they will know more about your business.
Try to respond to all of the communications you receive. This not only means to respond to people who comment on your profile, but the comments in your inbox too. This can eat up a lot of time, but the user engagement you get as a result is worth it.
Make sure your Facebook's page design is similar to your website's. Match things like color palette between the sites. This will quickly aid in brand recognition. If it is totally different, it can be confusing.
Facebook is a powerful tool that can gain a company a worldwide audience that translates into profits. All that you have read here may help you if you practice. You'll be glad you did when your marketing message goes out to people all over the world!