Don't just post the same tweets over and over if you advertise your business on Twitter. Vary your content to help create excitement and interest. Tweet tips or suggestions that are relevant to your product. Prioritizing these tweets over those that simply link to your business makes it much more likely that your followers will continue to follow you.
Make consistent appearances on your social media site. Make sure that you write regularly, this will cause people to want to visit your page often so they can keep up to date with your posts. Make sure what you write about is relevant and factual. No ones wants to read random information, it should pertain to your business.
One rule of thumb to avoid with social media marketing is to not annoy your customers. Some marketers over do it by constantly sending their customers messages they really do not need or want. This can annoy your readers and cause them to not want to visit your site, especially if you're always bombarding them with messages!
If you are using social media to promote your product and you have written a blog post, have it posted to your Facebook page as well. This way, everyone that is on your friends list has access to your blog post. The same holds true for other social network sites.
Make certain to update your social media sites regularly. Most social network users expect updates as often as possible, and if you do not provide them with it, you could give yourself a bad name and lose many customers. Depending on your product or service, don't spam your customers unnecessarily with irrelevant information all day long; but, you should make updates 3-4 times per week.
Answer questions or comments that people post. Take the time to look for these each time you visit your site.
If your blog has grown popular, put up some stats showing your visitors how many others follow your content. Demonstrating your growth through showing the number of Facebook "likes" you've received, Twitter followers you've accumulated or any awards your site or blog has received is a great way to prove your "social worth."
Being a good listener is critical to success at social media marketing. Your customers and your followers want to feel as though they are being heard. When people comment on your posts or write to your social media profiles, always try to respond and let them know that you received the message and they were heard.
As you become more established and confident in your products, services and ability to connect with the target market, you will find it easier to maintain your social media profiles. In the world of social media, "publishing" refers to posting, updating and engaging across the chosen platform. Now get ready to see more traffic.