If you are especially shy, you should find a way to overcome that before you start trying to market your business. People will not clamor to do business with someone that seems to have a hard time communicating. If this is not something you can change, you should consider hiring someone to do your marketing for you.
Do not wait too long in between posts, or you can risk your audience being swayed by another business owner. People these days have a need for loads of information. if they get that then they have to wait to receive anymore, they will become bored and impatient. Try post at least once every day or two.
Be certain that your online content is linked from the Facebook page of your business. For example, if you write a blog, make sure to link each post to your Facebook. It's also possible to link Twitter to Facebook so that all your tweets display there too.
Facebook is primarily a means of sharing content. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Create your content with this in mind. Make sure that you incorporate professional posts about your product on your page. You'll find that Facebook tends to drive a lot of traffic!
Be sure to update your Facebook page regularly. It doesn't matter how great your Facebook page is. If you're failing to update on a regular basis, you could be losing the attention of your customers. Make sure you post to the page often and answer any customer questions or feedback in a timely manner.
Use Facebook as a customer service tool. Invite customers to send you questions, comments or complaints by commenting on your Facebook page. This is a great way to display your excellent customer service policies. Answer questions in details and offer refunds or new products right away to the customers who complain.
Get your subscribers to interact with you by asking some questions. You could for instance ask people to share a funny anecdote with you or to give their opinion on a certain topic. This is a great way to get your subscribers to interact with you and with each other.
Invest time and resources in your Facebook marketing campaign. Facebook is important and marketing on it will take real effort. If you hand over Facebook responsibilities to someone who is overworked already, you will likely get poor results. Give your Facebook marketing serious effort and resources to get serious results out of it.
Sadly, just reading this article isn't enough to find success. If you want the best outcome, your job is to also use the advice you've read. Once you do, your campaign will become one which is likely to bring you success down the road, leading you to surpass all goals.