Give away free items to loyal or potential customers. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Make your winners viewable to maintain the legitimacy of your contest.
Consider establishing a Facebook group instead of or in addition to your page. Launching a group on Facebook may inspire subscribers to start their own community online and interact with one another. You can also use a group and a page to give updates and allow users to share content.
Increased product sales are the primary purpose of a Facebook marketing campaign. Set monthly sales goals for yourself. Getting a lot of page fans is great, but it doesn't mean much if it does not translate into more business. You should think about changing your strategy if you do not see an increase in your business.
Try to add value and relevancy to each of your Facebook posts. Your fans follow you because they get something of value from your postings, whether it's a nod towards your best products or early-bird access to the latest sales. Avoid too many postings that show on their feed so that your fans won't be tired of your name showing up.
Hiding content from non-fans is a great way to turn visitors into followers. You will get more fans this way because they will want to see the hidden information. Don't put too much of your page behind barriers, though, or it'll get hard to draw anybody to it through SEO and other marketing methods.
Make a group just for your business. A group creates a community of customers, so they can interact with each other and with you. Facebook is a great place to offer incentives as well as an ideal place to interact with your customers. This is a terrific method of learning all about your customer base.
If updates are not relevant to your business, do not share them. While personal updates or thoughts on events might seem important to you, you have to remember that it might not interest your subscribers. Use your own personal Facebook account if you wish to do that.
You might have trouble when you first start marketing your business through Facebook. You can start by placing Facebook buttons on your website. This can lead visitors to your site without you doing a lot of extra work. When your page is "liked" by someone, you can update them on information related to your business.
Do you want to use Facebook to get more business? By using Facebook as part of your marketing strategy, you take advantage of the overwhelming popularity of social media. Utilize the advice in this piece and expand your audience and your reach.