If using social media, let all current customers know. If they join your page, most social media sites inform all of their connections that they are following your page. This is basically free advertising for your business. It also has more value than regular advertising because it is essentially a referral.
You need to tie all of your social media sites together using links in order to have the most successful campaign For example, put links to your Twitter, Youtube and Facebook pages on your blog. On the profile you have for Twitter, have a URL leading to your Facebook and to your blog. Creating these type of links can greatly increase your number of customers.
To bring higher-quality traffic to your site, make full use of YouTube's functionality. YouTube is an attractive marketing strategy that is effective, because videos give people instant information about products or services. Therefore, the more viewers visiting your site with prior knowledge of what you offer, could help to increase sales.
Add in exclusive offers to people who follow you on social media accounts. The key is to offer something exclusive that they won't find on your main webpage. For instance, you could hold a contest. If not, offer an exclusive price reduction or coupon savings just for followers to enjoy. You can also limit your announcements to your social networks.
Use Facebook to get some very low cost marketing opportunities. Make a professional business account or create a business fan page. Take some time to look up your competitors on Facebook to see how much of a presence they have, and what they did to get that. Do not copy what they did, but use their page as an example for what is working or what is not.
Make consistent appearances on your social media site. Make sure that you write regularly, this will cause people to want to visit your page often so they can keep up to date with your posts. Make sure what you write about is relevant and factual. No ones wants to read random information, it should pertain to your business.
Harness the power of social media to make user-friendly storefronts that appeal to a wider customer base. As a supplement to your standalone site, make a Facebook store to which users can navigate from each post you make. People that use Facebook often play around on the site and may run into your product selection, and may even buy something while on Facebook. This allows them to spend more time exploring and sharing content from your page.
As mentioned in the introduction, your business or product can be a success if you make use of social media in the right way. Use what you've learned here, and watch your income increase.