Facebook marketing has a different appeal to varied audiences because everyone uses Facebook for different reasons. Whether maintaining relationships with old friends and family or playing games, people will notice the different pages offered on Facebook. Take advantage of this from a marketing sense and let Facebook benefit your business in a unique way.

Try a giveaway as a way to boost your Facebook marketing. Encourage new subscribers by offering free products. Post the winners up on your page, and do the same thing all over again when you find you need more "likes."

Your Facebook page needs to contain information that your audience is not able to get anywhere else. If they feel like they are reading old content, it will not give them the incentive to return. Make sure that you offer exclusive content that is only available for people that have subscribed to your page.

Give your Facebook page a really strong theme. Know what your about and deliver it in the graphical look of your page. Remember, you have one chance at making an excellent first impression on your new Facebook guests. To turn them into real fans, you've got to deliver from the first page load.

If someone takes the time to comment on your wall, give them the courtesy of a response. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Consider the posts to be like phone calls; answer the questions that are asked of you.

Use videos to make your Facebook page even more engaging. Facebook is a really visual social media platform. It's much more visual than Twitter. Photos are great on Facebook, and videos can really be show stoppers. If you've got great videos to share, you can see your posts get a lot more likes!

Try posting to Facebook at different times during the day. If you have a habit of posting at the same time every day, you may not know if there are better times to get engagement. Every target audience is different, and what works for one time-wise might not work for another. Try posting at multiple times during the day to see when your audience is the most active.

Only post updates that are pertinent to your area of business. Posting about impertinent information may be tempting, but remember that some followers may not be interested in unrelated topics. They followed your brand because they are interested in your brand, not current events or your personal life. Utilize personal accounts in order to talk about personal endeavors.

Don't be afraid to get personal. Even if you're a company, getting a little personal can really do a lot to build customer engagement and loyalty. But don't go too far! People don't need to know every single monotonous detail of your life. Find a happy balance that gets people interested in your brand.

If you want to use Facebook marketing to benefit your business, that is a great decision. Not only do so many people use Facebook on a daily basis, but they use it to share with friends and family. Allow people to spread your message by creating a Facebook page for a marketing avenue.

About D. Smith

5 Responses to “Convert Likes To Leads With These Facebook Marketing Tips”

  1. facebook marketing tips 1125

    If you are using Facebook Ads, make sure that the links in the ads lead to your website. Many people have them lead to their pages and that is a mistake. You want to set things up so your audience will have the ability to make a purchase in as little clicks as possible.

  2. facebook marketing tips 8082

    Show your customers that you care by highlighting causes on your wall. This can really build your relationship as they see your business as a caring, kind entity. You can run contests or events which offer a donation to the cause in exchange for a like or entering contact information.

  3. facebook marketing tips 2139

    Target your followers on Facebook according to their geographic location. For followers who live near your business location, offer walk in specials that will encourage purchases. Give information about local events that are near your store and encourage your potential customers to stop by and visit while they are in the area.

  4. facebook marketing tips 4379

    Never purchase a Facebook page from someone else. Many people do this so they can have a lot of likes from the beginning, but this is never a good idea. Once people start to realize they are a part of something unfamiliar, they will probably unlike the page and give their friends a warning.

  5. facebook marketing tips 3766

    Visit the Facebook pages of your competitors. You should pay attention to the updates they share and how many subscribers comment on their updates. Keep in mind that Facebook users will not subscribe to more than one page on a certain topic. Look for mistakes your competitors make so you can develop a better campaign.

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