All content on your site should be easy to Like and Share on Facebook. It should also appear in shortened form with a link on your Facebook wall. If people are able to share your content with their followers, you'll find that your reach begins to expand exponentially, and so will your profits.
Use Facebook as a customer service tool. Invite customers to send you questions, comments or complaints by commenting on your Facebook page. This is a great way to display your excellent customer service policies. Answer questions in details and offer refunds or new products right away to the customers who complain.
Do not repost any pictures on Facebook that sensationalize tragedy. You may think there is nothing wrong with sharing a photo that insists people need to like it to show respect for a crime victim, but it is the total opposite. You will be looked at as someone that is trying to profit from the bad fortune of someone else.
If you're working on building your fan base, consider using "Like Ads". These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement.
Try offering exclusives when people "like" your page. You can garner lots of attention via "likes." You may want to offer a free giveaway to those who like your page. It could also be something like a sweepstakes. If the incentive is something that they value, they won't hesitate to click on that "like" button.
Likes won't pay your electricity bill, shares won't bring home the bacon and comments won't pay your employees' wages. None of these things directly help you turn a profit. You can easily advertise on Facebook without ever investing in a Facebook business page, so consider other options and how much money they can make you.
Provide value in every post you make on your Facebook page. Your followers must be able to benefit form every single post that you make. Don't try to sell to people too often or you might get people to quit following you when they get sick of it.
Share pictures on Facebook. Keep in mind that your subscribers check Facebook to see updates shared by their friends. If your subscribers have a lot of friends on Facebook, your updates might not be easy to notice. Getting their attention will be a lot easier if you share pictures rather than text updates.
In conclusion, many businesses nowadays are reaching out to new potential customers through Facebook. If you correctly use Facebook to market, you'll have quite a few people interested in the products or services you're offering. Implement what you've learned to expand your business quickly.