You will more than likely notice that when you are running a business that your customers use social media sites. Therefore, it’s a good idea to put your business on one of these social network sites, as well. Figure out what social media sites your customers frequent, and add them to your profiles. If you don’t do this, you may miss out on gaining new customers and creating a relationship with them.
Tie all your social media pages together with links. Put links on your blog that allow readers to easily follow you on Facebook, Twitter and YouTube. Use your Twitter account to promote your blog. Make it all work together. Links to each of your networks gives you more exposure.
To help get your customers interested in your products, you should run promotions through social media marketing. Running promotions through this sort of marketing will keep your customers constantly informed of your products and also, keep your business on their minds. Social media promotions are a great way to spread the word about your business.
Do not post irrelevant and trivial posts on your social media profiles. Always keep your posts professional and relevant. No one cares that you got a new cell phone, or that you are standing in line at the movies. These trivial posts should be reserved for your own personal profile, not your business profile.
Keeping track of comments, reviews, and blogs related to your business is an important part of social media marketing. There are many tools that you can take advantage of to alert you when new content about your business is posted. Keeping track of what others, particularly past customers, are saying about you is a great way to identify areas where your business could use improvement. It is also a good way to see which parts of your business have been effective.
Do not neglect LinkedIn. LinkedIn is less popular than Facebook or Twitter, but you can find extremely influential users on this site. Add a LinkedIn ‘share’ button on your articles, and chances are that someone who shares your content on LinkedIn will cause dozens of people to share it on other websites.
Make sure you make your profiles public. LinkedIn and Facebook both have privacy settings you can customize: remember that you are creating these profiles to advertise your products, and that you want as many people as possible to see your pages. You can block individual users if you are having issues.
If your company publishes a blog, announce the availablilty to your social media websites after the blog entries have been published. This will then link the followers you have in social media to the new and interesting information that is now available to read.
By now, you should realize how effective social media marketing can be. Not only can you interact with your existing customers and grow your customer base, but you can also show the world exactly what your business can offer and what it stands for. If you try out this form of marketing, you will be amazed at the results.