Article marketing is one of the best, most honest ways to improve your business’s online presence. At its core, article marketing involves sharing your valuable expertise with potential customers. Being willing to share this way is just the start of the process, though. Read on to discover some ways to make your article marketing efforts really pay off.

Keep your content up to date. If readers come across an older article and realize it is dated, they will leave immediately. You should try to keep your articles recent, which can simply be done by adding links to updated articles. Take advantage of the “Most Recent” or “Most Popular” features on your site. This way, even old content will generate money for you.

If you are repeating something that you saw on another person’s site then you need to be sure to give them credit for it and provide a link back to their site. This will save you from having anyone upset with you and it will let your users see that you are noble and can give credit when it is due.

Provide relevant, useful information. People want to feel like they’re getting something from the articles they read, and if they’re happy with what they’ve read, they’re sure to come back for more.

Be mindful of where you host your articles. Google recently changed its algorithm to penalize “low quality content farms.” Certain article hosting sites such as eHow and Squidoo, appear to have been affected. While article directories are a good supplementary source of back-links, host your articles on your own site if at all possible.

Adding in links to your other articles that are helpful and related can be a huge benefit for your article marketing. The benefit behind adding in link backs is that it will help you in the search rankings and it will get readers to more and more of your articles.

Writing can be a good way to earn income for ones personal finances. Using the internet to sell ones writing such as how to guides or short stories can produce a return for a low to free start up costs. One can also take things they may have already wrote for school or fun to save time.

In order to mount a successful article marketing campaign, you have to learn the fine art of grabbing people’s attention. There are many different strategies for grabbing a reader’s attention, so use the one that works best for the situation at hand.

Finding one’s voice as a writer is very important if you want to succeed in article marketing. Dry articles will scare readers away, as you want to keep their attention. The best article writers allow their character and emotions to shine through in their pieces, which is more likely to attract people to you.

Writing articles is a great way to cultivate a reputation for trustworthiness and expertise in your field. When you decide to write, though, you should definitely make sure your articles provide the maximum positive effect for your business. A well-planned article marketing strategy will help you squeeze the most results out of your writing efforts.

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