If your business keeps ending up in the red month after month, give it a shot in the arm by using the power of social media to bring in some new customers. There are times in which a fresh approach may be all that you need to benefit from renewed success. Utilizing social media marketing has several advantages. It is inexpensive, easy to use, and can help you reach a large audience. The information you find below will get you started in launching an advertising campaign on this fantastically promising platform.
Utilize RSS feeds. These all people to subscribe to your feed and have the posts go into their Google Reader account once your feeds are published. This makes your content accessible in an easy-to-access way for your customers. Make the button to subscribe easy to identify, so the whole process takes no effort on the part of those visiting your site.
Do not neglect LinkedIn. LinkedIn is less popular than Facebook or Twitter, but you can find extremely influential users on this site. Add a LinkedIn ‘share’ button on your articles, and chances are that someone who shares your content on LinkedIn will cause dozens of people to share it on other websites.
For large companies, social media marketing can be a labor intensive, complicated, and non-standardized task where efficiency can be elusive. Many ad agencies and social media agencies are still trying to understand how to effectively market to the masses and are making it up as they go. So be careful where you spend your money and make sure you are getting measurable results from your marketing campaign.
If you are active on Twitter, consider tools such as Twellow and Tweepi. Using these tools will help make automated updates and can lead you directly to the customers with the demographics you’re looking for. They will allow you to pinpoint which people or companies you should follow, so that they will notice you and follow your content, too.
Add relevant tags to your Youtube videos. They will be more likely to come up in searches linked to your products. You could use keyword tools to find out which keywords are popular among your target audience. Remember that your audience will be more likely to share something if they find it relevant to what they were looking for.
You can use Yahoo answers as a way to mention the benefits of your products and services. This portion of the Yahoo website is a service that allows people to submit questions, which other users then answer. Search for questions that are relevant to your niche, and answer those questions to establish some credibility. Where possible, include links to your site or blog for additional information. You can build your reputation as an expert with high quality answers in categories for which you have knowledge.
As you have read here, a good social media campaign isn’t as complicated as you may think. After you have launched your first campaign, be sure to keep up with the latest in this ever changing topic. If you decide to handle your social media marketing strategy yourself, be consistent in your advertising efforts and use what you have learned above.