Writing articles is often touted as an excellent way to drive traffic to your website and increase sales. However, unless you can attract readers, your articles will just sit there without doing you any good. This article contains some tips on how you can draw a larger audience to your articles, which means a bigger profit for you.

Short and simple is best when it comes to article marketing. The world of writing for the web is a different beast than writing for a magazine or newspaper. Keep your articles conversational and get rid of any unnecessary information. The easier it is for your reader to understand what you are saying, the more likely they are to continue reading.

Employ an RSS feed in your article marketing strategy. RSS is a way to automate content distribution. An RSS feed delivers your content (i.e. articles) to subscribers as soon as you post it. RSS is an ethical opt-in system that does not constitute spam, because users have subscribe explicitly and remain capable of opting out at any time.

Stay on topic. Your article should always be relevant to whatever it is promoting. If you are writing about home improvement, there is no reason to throw in a story about your recent vacation to the Bahamas. Readers want the content to match the topic, so make sure you don’t stray too far.

Let others use your content, as long as they link it back to you. Allowing blogs and other websites to host your article can be an efficient and easy way to gain new readers, as they will link it back to you. Readers who like your article will visit your website to read more.

Memorize all of the rules for your article directory. You should understand that there are different guidelines for submission for each directory.

Using a surprising fact in the beginning of an article is a great way to get the attention of readers. This fact will bring the reader into the article and get them open to thinking. Obviously this can be very effective for marketing a product.

Subscribe to your competitors’ RSS feeds to keep tabs on the article marketing competition. The same features article writers use to make getting their information out to the readers, also makes research on them a breeze. A quick survey of each new article published by a competitor, keeps a writer up-to-date on the trending topics and the latest strategies.

No matter how tempting it is, never take on a project that fails to interest you. Although you can train and cultivate your writing voice, to control it completely is not possible. If you are disinterested in a subject, readers may recognize that through your style or tone. These type of articles can hurt your business dramatically in the long run.

As mentioned above, articles can be a great way to increase site traffic and therefore increase your profits. But unless you attract a solid audience, those articles won’t do you any good. Having read the advice in this article, you should be more prepared to make your articles work for you.

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