Facebook is a great place to share information. Facebook is for more than just idle conversation; it is a primary channel for content. Treat it that way. Cross promote information between your official website, blog and Facebook. Facebook will bring you a great deal of traffic if you do.
Always answer to the comments and questions people send you on Facebook. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. You can share the link to an article if it is going to answer any questions they might have.
For business that sell items like cars or major appliances that are purchased infrequently, a Facebook page for their business might not be the best answer. Your customers often come and go at random and will not be following posts. Invest your marketing dollars in a targeted Facebook ad instead.
If someone posts on your wall, answer them. When someone shows interest in your business, take time out to speak with them, Think about Facebook postings as the same as business calls. When people have questions or comments about your business it is necessary for you to respond.
Your posts should include valuable content. That is, your posts should always benefit your readers in some way, whether it be tips or helpful information on a topic. You don't want to "sell" your customers too often because this will irritate them.
Hiding content from non-fans is a great way to turn visitors into followers. If part of your Facebook is hidden so that just your followers can see it, you can convert many visitors into followers. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.
Don't post updates that are dull and boring. You may want to talk about things in the news or talk about your personal life, but remember that's not interesting to all of your followers. Utilize personal accounts in order to talk about personal endeavors.
Place real resources in your marketing on Facebook. Facebook is a popular site and marketing on it takes time. If you expect it to be successful, it cannot just be a side project on someone's already full plate. Make sure to allocate actual resources if you want to maximize results.
Ascertain that people are able to "Share" the content of your page on Facebook. People from your audience will tell others about any valuable information you have on your page. Facebook is all about sharing and interacting with other people. When you spend the time necessary to provide useful content, your fans will spread the word and it will all be worthwhile.
Facebook can help with exposure and visibility to the entire world. If you know what you are doing, this is a good way to reach a much larger audience than ever before. Use the tips and tricks mentioned above and get ready to take your business to the next level.