Take the time to fill out your Facebook profile with useful information and more details about your brand. Add a link to your website and write a brief description of your brand or products. Use a visitor counter to get an idea of how many visitors follow this link to access your homepage.
Reply to any comments left on your wall. This, at a minimum, means you need to have someone read wall postings each day and check for "@" postings from other users. Make sure to reply to all inquiries or complaints.
Offer something in exchange for signing up on your Facebook page. Having visitors register on your page lets you engage them in ongoing dialogue about your business. Offering them something, such as an entry in a sweepstakes, makes them more likely to register on your page and provide your business with valuable leads.
Step one when it comes to creating a Facebook marketing campaign is to write down your goals. What exactly do you want to come out of all of your hard work? Do you want to increase profits? Do you want to retain loyal customers? Do you want to create relationships?
Get your subscribers to interact with you by asking some questions. You could for instance ask people to share a funny anecdote with you or to give their opinion on a certain topic. This is a great way to get your subscribers to interact with you and with each other.
Claim your vanity URL on Facebook, and do not allow yourself to have the same default URL for too long. You want people to find you, so try using your business name without any special characters. This will make it simpler for someone to locate your page and see what you have to offer.
Respond to your fans. Remember Facebook is social! Your fans have begun following you because they are interested in what you have to offer. They want to communicate with you. If they are writing questions or having a conversation, get involved back. Answer those questions and get in the conversation. It'll build a lot of loyalty among your followers.
Remember the purpose of your Facebook page. You also do not need to restrict yourself to a single one. Did you create your page as a way to engage customers? Perhaps you view your Facebook page as a way for your customers to engage you in a personal, direct manner. Boosting your sales with Facebook is much different than just encouraging loyalty and interaction among existing customers.
In terms of marketing, there are no guarantees. But with the advice found here, you have a good starting point. As you put the tips to use, you can make your business successful. It'll help your business succeed.