In the world of social media, Facebook is just about the most popular. There are millions of members and millions more signing up each day. If you own a business, you must understand the proper use of Facebook in your marketing strategy. Keep reading to find out more.

Generate some attention for your Facebook campaign by organizing a giveaway. Encourage your visitors to join your page in order to be eligible for some free products. Post the names of winners on your page and watch as your number of followers grows with each giveaway.

Give your Facebook page a really strong theme. Know what your about and deliver it in the graphical look of your page. Remember, you have one chance at making an excellent first impression on your new Facebook guests. To turn them into real fans, you’ve got to deliver from the first page load.

Be careful of any images you post as ads, as only 20% of the image can be actual text. If you end up submitting an image which has more than 20% text, it will be rejected and you’ve wasted your time. Be creative and create an image which captures your audience’s attention.

Don’t think of your fans as numbers. That’s a big no-no in Facebook marketing. You aren’t collecting numbers, you are building brand champions. You are creating a community of people who love your company or brand. Treat them with the respect that they are due. These people can make a difference for your company.

Don’t share irrelevant updates. For personal posts, use your personal Facebook page. Your customers may not be interested in personal updates if they are not related to your business. Post anything of a personal nature using your individual Facebook profile.

Hold contests on Facebook. Holding contests and giving away fun prizes is a great way to get people to like your Facebook page. People love free prizes and it can help get you more followers. Set a date that your contest will end and only allow people who like your page to enter.

Make a serious effort to keep the audience updated via your Facebook page. Posting once daily is generally sufficient. Make sure you post content with important information that your target audience will find useful.

Like your customers back. Facebook is often a reciprocal community. You like someone, they notice you, and then they like you back. Don’t just wait for someone to discover you. Look for your target audience and take the first step in liking them. That’ll get you the introduction that you need.

Organize a contest on Facebook. You should encourage your subscribers to tag you in one of their updates, for instance to share a picture of the product they bought or a review of a product. Give a free product to the entry that receives the most votes so contestants encourage their friends to vote on their entry.

Facebook provides you and your business with an unlimited reach. You now know how to market effectively on Facebook. Don’t hesitate to put your social media marketing campaign into motion.

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