Facebook marketing is a quality tool used to reach a large audience. Instead of ignoring its ability to help you with your marketing, investigate your options. Keep reading to learn more about marketing through Facebook.
If you’re marketing your business on Facebook, you should be professional about it at all times. Although social media tends to be a casual venue, your business must be presented professionally. If you stay professional, people will trust you.
When you publish something on your website or other social media accounts, link to it from your Facebook page. If your site has a blog, include a summary and post links via Facebook. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.
Your current customers need to be your main focus. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. Respect and reward your audience as much as you can. This can help your brand earn real engagement, so do not forget about your champions!
Change the tab order on your Facebook business page. The tabs will be in vertical order on the left of the page to start with. Under your list of tabs is the “Edit” option. Use this to customize the order of the tabs outside of the Info and Wall tabs. This can help you create a better hierarchy of which tabs should be near the top or the bottom in order to have some stand out more than others.
Contests are a fun way to build an audience. Offer a free gift to people who opt in to your newsletter or like your social media pages. The cost is low and the returns are high.
Choose your Facebook profile picture carefully. You could for instance use an image of your logo or latest product. Do not hesitate to change your profile picture regularly but make sure your page remains easy to identify. Customize your page further by creating a cover picture that corresponds to the kind of designs you have been using for your other marketing campaigns.
Don’t be afraid to promote yourself. You often here that it’s bad to hard sell your products on social media, and that is true. But that doesn’t mean that you shouldn’t celebrate milestones and other big moments. People love feeling like a brand is personal, and milestones add to that feel. It’s a human touch that really makes a difference.
One of the most difficult issues new Facebook marketers face is that initial push to get off the ground. The first step is usually to add Facebook buttons and links on your site. This will help customers and visitors connect with your business and is much less intrusive than other forms of marketing. After they like your page, you can inform them of new updates.
While it is a relatively new marketing tool, it has the potential to reach millions upon millions of people. Take advantage of all it has to offer. Take to heart all the Facebook marketing tips below so that you can really succeed.