You probably have family members that use Facebook all the time. Older friends and family are likely on Facebook, as well. But are your potential customers there? If you feel confident they are, then marketing on Facebook could be a good choice for your business.
Make sure to respond to all comments and inquiries sent to your Facebook page. Show that you appreciate their questions and comments, and give helpful responses. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.
Be sure your Facebook page properly represents your business or company. Usually, fans of your page are there because they are interested in learning about what you offer. If you do not have any details about your products or services, they may be confused about what it is you are offering.
Make custom tabs on your Facebook page. You will automatically have a few tabs set up for you when you first create your page, but it is possible to get creative and add in a few of your own. For instance, think about including a tab that has links to information that you find valuable.
It is important to have a lot of followers when using Facebook as a marketing tool. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. After you hit that many people you should see your conversion rates start to rise.
Change the tab order on your Facebook business page. The tabs will be in vertical order on the left of the page to start with. Under your list of tabs is the “Edit” option. Use this to customize the order of the tabs outside of the Info and Wall tabs. This can help you create a better hierarchy of which tabs should be near the top or the bottom in order to have some stand out more than others.
When thinking of information to share with your followers on Facebook, try to keep them relevant to what is going on with your business or industry. If your company sells auto parts, you should make posts about auto parts. Posting photos of cats or other irrellavant topics will ensure that people unfollow your page.
Offer something in exchange for signing up on your Facebook page. Having visitors register on your page lets you engage them in ongoing dialogue about your business. Offering them something, such as an entry in a sweepstakes, makes them more likely to register on your page and provide your business with valuable leads.
Do not create postings that are far too long. While you may have a ton of information to share, nobody will want to wade through 1,000 words to get to the point. Try to keep all of your postings as short as possible, but make sure they are well-written. You want people to be able to grasp the main idea.
Use your own experiences on Facebook to help you determine what your customers want. Use everything you’ve learned here and you should be able to get a campaign started that impresses your customers. The more you put into it, the more you will get out of it.