You are an expert in pterodactyl fossils, and have written articles for scholarly journals. But now, with the advent of movies like “Jurassic Park,” you have decided to write articles for popular magazines as well. This calls for a sharp pivot in your approach. Your use of language must change. Read on for this and other tips.

The key to creating great content is to solve a problem for the reader. Identify a problem associated with your niche and several ways to solve it. Once you have done the research simply put it together in a short post. Be friendly in tone and to the point. Your readers will come back for more.

Material that is everlasting is very important to write on. Don’t write about things that will only hold true for right now. Regardless of when someone stumbles across your work, you want it to be useful. If they like your old content, they are sure to like your new content even more.

When a prospective client is aware that your product has worked for others, the authenticity of the product in their mind edges them towards purchasing it. Encourage this exchange of experiences by adding a section to your site that includes testimonials about your products.

If you are going to spin your articles, use humans, not software. Article spinning software often generates ridiculous results and cause web surfers to just shrug and click away. Human spinners, on the other hand, are not only better at rewriting content to avoid search engine duplicate content penalties, they can also generate rewrites that have slightly different tones, one or more of which may drive more conversions than the others (you can find this out by A/B testing spins against each other).

So, you’ve written and posted your article on the directories. What should you do next? Try tweeting about your article a few times per day. Pick several small excerpts to tweet and make sure that they clearly address your chosen topic. This can pique the interest of your followers, and begin to build a flow of traffic to your article.

Keyword research tools are powerful aids in any article marketing campaign, but they should not be purchased. While keyword research tools and services are available for sale – most costing over 100 dollars – the experienced article writer does not need to spend money. The free tools available online (many from search engines themselves) are more than adequate for the article writer’s needs.

When you are composing the first draft of your next article, do not worry about grammar, spelling or proofreading until the article is finished. Sweating over such details in the middle of composition is inefficient and wasteful. Leave the editing and correcting until after the draft is finished. You will write faster – and better, too.

Now you are ready to write those articles for the general reader, who will be younger and less informed than your scholarly readers. You have taken note of the kind of language used in the magazine to which you are going to submit your article–language that will interest the reader but not overwhelm them with specialized terminology.

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