Many people enjoy writing a little on the side. The Internet has turned the common hobby of writing into a business for many. It can also be a lucrative business if you hone your article marketing skills. Read on for some tips about how to succeed as an article marketer.

Because not everyone enjoys reading long articles, you should always shoot for articles no longer than 500 words. Many studies have been conducted on this subject, and the popular consensus is that most readers lose interest in basic web articles after 500 words. Don’t forget: The Internet is a doorway to instant information, so it’s easy to click off of your content and onto a funny video.

When writing an article, don’t overuse keywords. Incorporate them well into your article. Make sure they appear in the title, first paragraph and in the concluding paragraph. Don’t use them in the body of the article as this gets repetitive.

An effective way in promoting your status in the industry is to enhance your online business with a blog. Your blog should be personalized to reflect you. Make sure it contains thought provoking articles which show your integrity, humor, mindset, professional insights and leadership qualities. Make sure to also give readers your thoughts on current trends happening in your industry. Give tips and advice to help these customers make informed decisions.

After you have had some practice at writing, you will have built a significant amount of content that is spread throughout the web. Create an eBook that contains your best articles and sell it or use it as a free promotion to your customers. If you have a good e-book, it is sure to be widely shared, which will lead to an increase in business.

Submit your articles to directories and blog networks too. Blogging is important today, and if your article is posted on a blog, you can attract a lot of traffic to your site. Always add contact information to your article submissions so that people travel to your site as well.

Adding images and a picture in your article makes it more personable and unique, and viewers like both of those features. Just remember that you need to either take the pictures yourself, or legally attain the rights to use someone elses.

When you engage in article marketing it is important to maintain a laser-like focus on your chosen keyword string throughout your article. Do not repeat the string over and over – that is a spam tactic – but make sure that all of your content ties in directly with your subject.

Be sure the content you provide is both timely and timeless. You don’t want to post specific detailed content in a venue in which you cannot edit, change or add information. If you are posting to a forum or blog that will not allow you editorial access only post general information with a link to your website. For articles that do allow you to edit and update, do so frequently to stay timely.

Many people use article marketing successfully today. However, it can also have a high rate of failure. Without access to the article marketing advice presented in this article, many people end up making mistakes that render their article marketing campaigns useless. Save yourself the hassle by applying the advice you’ve just read.

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