Marketing your articles through a newsletter can be an excellent idea with the right plan in motion. You will need a client base and this could be past clients, friends or blog subscribers. The downside to article marketing through newsletters, is that more time is spent on this method than with other methods, simply because you have to design a template, mail them out (snail mail or email) as well as create and format all content. The biggest benefit to newsletters is that you are delivering yourself straight to the readers mailbox; if you are persistent and consistent some of those newsletter will be read and in return, drive people to your website. You can make all that hard work pay off, by checking out this article and following these important tips.
If you are not a very good writer then it would be best not to try to write your stories yourself. You should hire someone to do them for you so that you get all of the information you want put across and you do not make yourself or your company look bad.
Use SEO keywords in your articles. Sometimes people who search for a certain term are more likely to buy what you’re selling. Don’t overdo it, though. If you stuff your article with keywords, it will read unnaturally to humans and search engine spiders will penalize it as potential spam.
If your article is already included on your own website, do not submit it to article directories. Many search engines have rules about duplicate content, and you do not want to have your article removed because you put it in multiple places. Instead, rewrite the article (a content ‘spinning’ software program can be really helpful) and submit the rewritten article to the directories.
If your target audience has their own technical lingo or slang terms, use them freely throughout your articles. This will not only appeal to them because they understand what you are saying, but also because it makes them feel as if you are a more a part of their unique group.
Get rid of your word counting software. Focus your writing on thorough explanations and information and including only the content you find the most important. If your article is longer or shorter than you originally intended, that is allowable. Keep content heavy, and your word count will not matter as much.
Spinning articles is a very controversial topic, and the most knowledgeable article marketers know that it is one to avoid. Articles that are spun using software designed for that purpose are often ungrammatical or difficult to understand. In addition, you’re not saying anything new with a spun article, which is worth far more than luring traffic to your website with duplicate content that is simply reformatted. Spinning articles can also land you in court if you inadvertently violate any copyright laws. It’s much better to use your time writing creative articles than wasting it spinning useless ones.
As mentioned above, article marketing through a newsletter can be tough and chances are that you will have to wait a little while to see the results of your effort. Just give it time and send great quality content to the right people and it will work for you. This is only one of many ways to market articles, so do a little research as well.