Use a pull to drag people in. Readers want to have their curiosity satisfied. If you ask a question or make them wonder in the title of your website, readers will be attracted to finding out what the answer is. Use this to your advantage by dragging readers into your site, and hopefully they will stick around for your interesting content.
To build a reputation as an authoritative, trustworthy article marketer, you need to get longer, top-quality articles, read by real people. Articles that will appear on your blog, your website or at high-profile aggregation sites, should be crafted with extra care. It is acceptable to make such articles longer than usual if you devote all your attention to perfecting them.
When you first start writing ads it is great to write them as if you were writing an article. The reason for that is that people shut down right away when they see ads, and they are more open to reading stories. By the time they finish the story they will see it is an ad, and be more likely to buy what you are selling.
As an article marketer, you might find that you need to invest a little money, but what you really need to invest is your time. So if you do not have enough free time on your hands to devote to making sure your work is great, then you probably shouldn't get started on marketing in the first place.
Use numbers and/or bullets in your article. This will make the main points easier for your audience to read and digest. It will also help to make your article visually interesting. Readers are more likely to pay close attention and stay with your article until the end.
Understand why a reader would be looking at your article, before you start writing. The tone that you write in, should match the tone of your target audience. Make sure that the information you provide, is what the reader would want to find out about. Looking at your article from the point of view of the reader, will improve the content that you produce.
With article marketing, the most important part is the title of the article. The title is what grabs the reader's attention and makes them want to read more. The article's title should tell the reader what information the article offers in a succinct manner. Whenever possible, give the reader all this information within the first three or four words.
You should feel a bit relieved after reading those tips. That was a lot of information to go through, but at least now you know what to do and where to begin with your article marketing. You can even go back to the above list of tips if you forget anything.