Give away freebies. Freebies allow your customers to feel like they've gotten more for their money and they'll be likely to buy from you again. In addition, try using freebies to get people to see your logo. This is a good way to advertise your product to the public. Choose a logo that is relevant to your business and focus on making it visible.
Keep your content current and make sure that older content is timeless. While things change all the time, try adding an updated link to old articles. If visitors find old articles first with outdated information, they can find the current version easily through your implemented link. Take advantage of having options on your site that allow readers to organize articles by most recent and by related content.
When writing an article, don't overuse keywords. Incorporate them well into your article. Make sure they appear in the title, first paragraph and in the concluding paragraph. Don't use them in the body of the article as this gets repetitive.
With there being so many different people on-line, you want to make sure that your advertisements are being viewed by the correct target audience. If your company sells women's purses, it would not be very beneficial or profitable to market your product on a men's health site. Being aware of your target audience could mean the difference between steady sales and slow business.
You want feedback from your readers. Your readers will feel useful if you allow them to tell you what they like and dislike. Allowing feedback from readers will be a great way to allow them to share their ideas. Your readers will appreciate this, and you'll get tons of tips on how to improve your article marketing tactics.
No matter what you're writing about in order to market your site, your article never has to be over 500 words. In fact, you should strive to keep your articles at right around 400 words. Content is about getting the attention of the reader, not losing it in fluff and stories that just won't end. Save that for your Great American Novel.
Pick a smart title. You want the title of your article to be both relevant to the article, but also searchable so that you can be easily found. Use an interesting title that also includes the most important keywords, in order to drag both your target audience and the search engines in.
As we mentioned previously, you won't need to grasp every single aspect of every marketing technique. You can stick with only article marketing and build your business. Just follow the tips we laid out for you here and you will be well on your way to creating a self-sustaining, profitable business.