You might have heard that Facebook is a great place to market a business and expand it. If you don’t know how to go about that, don’t despair. This article can explain it all so that you can make a successful campaign on Facebook to attract the customers you need.

Take the time to fill out your Facebook profile with useful information and more details about your brand. Add a link to your website and write a brief description of your brand or products. Use a visitor counter to get an idea of how many visitors follow this link to access your homepage.

Try using custom tabs on your Facebook page. When you first create your business Facebook page, you’ll have general tabs like the Wall and Info tabs. Try extending your capabilities by creating your own custom tabs. Some businesses have tabs that contain links to various kinds of content like products, newsletters, and ongoing contests.

Facebook Offers lets you provide freebies or host contests easily. Just create the offer and then make it a Promoted Post. If you are offering something great, it may be worth promoting it more broadly, including non-fans.

A fun and easy way to get followers on your Facebook business page is to create a contest. Loyal followers will share their contest entry with their own followers and spread the word quickly. The prize doesn’t have to be anything big, a sample product or small cash reward can be enough to spread the word.

Think about why your page exists. Are you simply trying to get the word out about your company and new products? Or, is the page functioning as a forum for better communication with your customers? Once you have a clear picture of what you want your page to do, you can begin working on your marketing goals.

Make custom tabs on your Facebook page. You will automatically have a few tabs set up for you when you first create your page, but it is possible to get creative and add in a few of your own. For instance, think about including a tab that has links to information that you find valuable.

Before you do anything else, you must build your audience. Not too much investment should be put into any promotions until you have thousands of fans. Your conversion rate will climb quickly after you have gained several thousand fans.

Talk to your audience on your Facebook business page. If someone is taking time to write something on your Wall, you should answer them. It’s similar to someone calling your business. On the phone, you would talk to them and answer their questions to make a good impression. This concept is the same with email and web form submissions. It needs to be the same with your Facebook page.

Having read the article above, you should now have a much better understanding of Facebook marketing. Log into Facebook now and begin using the advice you just received. Do not hold back – you will get a lot of attention with Facebook. This is why you should begin now!